About True Tone Talent

Musicians first.
Decades on Austin stages.

Different paths. The same belief that Austin talent deserves people in its corner.

Rik Avalos and Bob Michaels on stage together
Rik and Bob, on stage

01 / The crew

Three paths.
One corner.

We’re Austin musicians investing our own technology, experience and support in our community. Our founders fund the work, and acts pay nothing.

Bob Michaels

Bob Michaels

TECHNOLOGY / GUITAR / SPEAKING

Building for the web from Austin since 1994 and playing guitar on Sixth Street since 1988. Bob brings technology experience, musicianship and a speaker’s perspective.

Meet Bob
Rik Avalos

Rik Avalos

MUSIC / PEOPLE / CONNECTIONS

From fronting rock bands on Sixth Street to a career in Silicon Valley, Rik brings a performer’s instincts and experience building teams and relationships.

Meet Rik
John Michaels

John Michaels

BUSINESS / MARKETING / SALES

John worked the doors while Bob and Rik played the stages. A lifelong music fan with an enterprise technology sales background, he leads business development.

Meet John
10%

Good sound. Good for Austin.
10 percent of net proceeds goes quarterly to Austin music charities we plan to work with.

Our vision: a presence and promotional capability for every qualified Austin band and music artist.

Stay tuned to True Tone Talent

Find your tone.
Book with us.

Performers: introduce your act for consideration. Event buyers: tell us what you’re planning.